Built on Trust. Driven by Results.

Dan Luo helps Bay Area buyers, sellers, and investors navigate San Francisco and the Peninsula with neighborhood-level insight, clear communication, and a steady strategy—so every decision feels confident and every step feels manageable.

Your Trusted Partner in Real Estate Excellence

From tech-driven Peninsula communities to San Francisco’s iconic neighborhoods, Dan Luo brings local perspective and a client-first approach to every move. He’s known for being patient, attentive, and proactive, keeping the process smooth whether you’re buying your first home, selling a long-held property, or investing with long-term goals in mind.

With Coldwell Banker support and modern, data-driven guidance, Dan helps clients move forward with clarity—backed by strong negotiation and a focus on results.

About Dan Luo

I’m Dan Luo, a Realtor with Coldwell Banker serving San Francisco and the Bay Area. I take a hands-on approach and keep communication direct—you work with me, not a rotating team or a chain of assistants.

My role is to simplify the process, bring you the right market context for the neighborhood you’re in, and help you make smart decisions under real-world timelines. Whether you’re a first-time buyer learning the ropes, a seller looking for a strong strategy, or an investor evaluating opportunity, I’m here to guide the details and protect your outcome.

“Dan was calm, responsive, and extremely thorough. He explained every step clearly, helped us make smart decisions in a competitive market, and stayed on top of details so nothing slipped. We felt supported the entire way.”

— Client Testimonial

The Dan Luo Advantage

Bay Area real estate moves fast—and it’s not the same market from one neighborhood to the next. Dan Luo helps clients compete and succeed with a strategy built on local insight, market data, and personal attention.

He takes time to understand what matters most—timeline, lifestyle, investment goals, or sale targets—then builds a plan around those priorities. Buyers get clear guidance and strong positioning. Sellers get smart pricing, modern marketing, and negotiation that protects the bottom line. Investors get practical analysis and opportunity-focused decision support.

And after closing, Dan remains a resource—whether you need market updates, contractor referrals, or next-step guidance down the road.

Local Guidance

With deep knowledge of the San Francisco and Bay Area real estate markets, Dan Luo guides you through every step—from smart pricing strategies to navigating financing options. Each recommendation is tailored to your unique situation, so you always feel informed, confident, and supported.

Strategic Negotiation

With strong negotiation skills and extensive market experience, Dan Luo works tirelessly to protect your bottom line. Whether you’re selling your home or submitting an offer, every negotiation is handled strategically to secure terms that align with your goals.

Proactive Solutions

Real estate isn’t always predictable—but Dan Luo is always prepared. From title challenges and appraisal concerns to lending delays, potential obstacles are addressed with calm, proactive solutions that keep your transaction moving forward.

Modern Marketing

Dan Luo knows how to make your property stand out in a competitive Bay Area market. From professional photography to strategic online exposure, every marketing plan is designed to showcase your home’s best features and attract serious buyers quickly.

A Smarter Way to Buy or Sell in the Bay Area

Dan Luo makes real estate feel simpler: clear communication, proactive guidance, and a strategy tailored to your neighborhood and your goals—so the process stays smooth and the outcome stays strong.

Stay Updated

Dan Luo shares Bay Area market trends, neighborhood insights, and practical guidance for buyers, sellers, and investors—so you can stay informed and move with confidence when the timing is right.

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